dimacdonald@mac.com
+44(0)7782 324 702
I have been leading global learning, development, culture and internal comms teams for the past 20 years. I've worked at Expedia, Apple, L'Oreal and many telcos (C&W, 3 & EE) where I have built world class teams who deliver world class content, both classroom and online and truly have an impact on the bottom line.
I am passionate about creating high performing teams and love creating leading edge tech solutions. I hate boring old e-learning and think it's super important to create solutions that match how learners want to learn, not how L&D departments want to distribute learning. I've now deployed 3 learning & internal comms apps and learnt a lot on that journey.
I have a really strong track record of helping retail orgs, both click and brick, really impact their sales and motivate their employees. I also love to have a laugh and some fun along the way and bring an Aussie sense of humour to my work.
Contact me on +44(0)7782 324 702 or dimacdonald@mac.com
I've spoken at numerous conferences, mainly showing people how to either build a Learning & Development function or how to develop technical learning solutions (apps) for a global audience. Nice sexy solutions, not old school text and next e-learning. The key is that I talk about how, not just what to do.
I will be delivering a keynote at World of Learning, NEC Birmingham on 16th Oct 2018.
I will also be delivering at Unleash, Amsterdam on 23rd/24th Oct 2018.
I always consider the learners when creating any learning solutions. How do they consume content these days? One of the obvious answers is via digital learning. Not bad e-learning with text and a next button.
I have created 4 apps in total for Apple, EE, Expedia & L'Oreal. The apps were for both learning & comms and delivered learning videos, daily challenges and daily news updates. One of the apps was delivered in 17 languages and two were for global audiences with visible impact on the bottom line.
I have extensive experience of creating blended curriculums, mainly from scratch. My expertise is in creating new hire inductions, sales training, leadership programmes and soft skills training. I'm able to create face to face, virtual and video. I have a unique approach to sales training, drawing upon my Apple retail experience.
I think it's really important to engage your internal audience as if they were external. I have experience of building an internal brand and creating marketing campaigns to ensure learning is something people want to do, rather than something they are forced to do. Here's an example of how I launched an internal learning app.
A fun way to introduce new courses coming.
The physical environment is so important to people's learning. I have worked with design agencies to create the perfect space for learning. Known as 'The House' we developed a concept for EE that reflects the brand and ensures the environment is homely, welcoming and cool place to learn.